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Market Research Report Sample

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Topic : Market research report sample template.

Category : Report.

Author : Eliza Woodbury.

Published : Wed, Aug 22 2018 :9 AM.

Format : jpg/jpeg.

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You have done the research. There’s a ton of information that is waiting to be typed and printed. But wait! Don’t drown before you enter the water. Prepare the final outline of the report which will be the chart of waypoints to help you navigate from start to finish. The outline is the blueprint. It will give you a bird’s eye view of the land and also show you where you need to fill in the details.

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Some reports require an executive summary and/or list of contents. Even though these two sections come near the beginning of the report you won`t be able to do them until you have finished it, and have your structure and recommendations finalised. An executive summary is usually about 100 words long. It tells the readers what the report is about, and summarise the recommendations.

When you`re writing a memo, focus on getting the point across quickly without sacrificing a professional tone. Be clear and concise. Don`t stray from your point and don`t burden the text with dense language or unnecessary jargon. Use simple language, but don`t be boring either. Keep your content engaging by using active sentences. Watch for passive or wordy expressions, like "it might be very helpful to check your inbox often." Just say, "Check your inbox often."

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You must know what you are talking about. So, research the topic, and include all the relevant information to prove your point. Make sure that you come to a conclusion based on facts and not personal opinion. The information must be correct, current, and well-referenced.

Coming up with what you want to say is just a small percentage of writing. Editing and proofreading is most of the work. When you`ve finished writing your memo report, it`s time to cut away everything that doesn`t serve the purpose of the content. Reread your writing often, ideally after every significant edit, and read it out loud. It`s easier to catch mistakes when you can actually hear them. Step away from your report and come back an hour, or several hours, later. You`ll see it with a fresh eye and likely notice something you didn`t before.

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